MODEL SERVQUAL DENGAN PENDEKATAN STRUCTURAL EQUATION MODELING (Studi Pada Mahasiswa Sistem Informasi)

Yusmedi Nurfaizal

Abstract


Penelitian ini berjudul “MODEL SERVQUAL DENGAN PENDEKATAN
STRUCTURAL EQUATION MODELING (Studi Pada Mahasiswa Sistem
Informasi)”. Tujuan penelitian ini adalah untuk mengetahui model Servqual
dengan pendekatan Structural Equation Modeling pada mahasiswa sistem
informasi. Peneliti memutuskan untuk mengambil sampel sebanyak 100
responden. Untuk menguji model digunakan analisis SEM. Hasil penelitian
menunjukkan bahwa tangibility, reliability responsiveness, assurance dan
emphaty mempunyai pengaruh yang positif signifikan terhadap kepuasan
mahasiswa sistem informasi.
Kata Kunci : Model, Structural Equation Modeling, SERVQUAL


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DOI: http://dx.doi.org/10.35671/probisnis.v8i1.350

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