PENGARUH SOFT TQM TERHADAP KINERJA PERUSAHAAN DENGAN HARD TQM SEBAGAI VARIABEL MODERATING (Studi Empiris Pada Perhotelan di Purwokerto)

Abstract

This research is to develop a theoritical model about performance and to do
an empirical test to know the influence of soft TeM toward performance with Hard
TpM as moderating by empiricar test in medium hotit iemice companv in
Purwokerto. The research subject is CEo. The research population is I is ielati
hotel service companies in Purwokerto. The research simpte is 90 melati hotel
service companies determined by spss
for
windows with Moderating Regresion
Alnlysis. The conclution of the research are: soft TeM ( incrudes"Leaiership,
Customer
focus,
People Management) and Hard fgU ior" a positive influence'in
improving the performance of the comryny so the management if hotel semice needs
to cowider policies related.to soft and hard reM. Hird reM-moderate
the sofi
TQM.on the performance of the company so that the management needs to considers
policies related to the hard TeM effort that can be
-done
to support prorin
tymagement: planning, and information system. The implication of thi resea)ch are:
rhis-
ltud/
theoritically based and suppotrt the Marcorm Batdrigi moder of the sift
and
\r!
TQM and company. perform:ance. Specifically the reiult of this'researih
!?.h"tp
to^the hospitality
lustytess
n always ao qiAity repairs"with.
iOM.
Limitation of this study include: the number of co*poii", involied in this reseaih is
still considered small. Researchers use only the perception of corporate readers in
answ ering t he que st io nair e