PERIKLANAN DALAM PERSPEKTIF PEMASARAN

Krishna Santosa Yusat

Abstract


Progressing market was the main activity of some modern business
corporations. An advertisement was a part of marketing eforts in influencing
cons mers /costumers to achieve good set by the corporations. In direct marketing,
the advertising relied on the whole sale
forces.
The advertisement sold product
packaged and delivered to retail stores widely. The product exchanged according to
the public relations were decided by sk erwirontments, rnmely :
frm
policies,
product or service demands, market (as whole potentials), market areas ( places
where potential consumers existed), competitive considerations and
fficts
of legal
goverments regulations. Main business's policies result@ in the un{ormity and the
direction on the advertising business characteristics should be consistent with the
notion of
f;rm's
policies direaing their eforts to adapt to working philosophies. The
advertisement staffs were able to select corsiderations encouraging the prospect to
buy. The selection of some media where the advertisements were put shoild bi baed
on the prospect's habits. It was easy to easy to see the signilicancy of trading areas
as the envilontmental conditions to be parts of the staffs responsibilities. The
advertising massages should not be put in places where potential consumers could
not be ensured. so, the advertising stafs should be
familiar
with the
/irms
distribution
pattern and areas where potential consumers
for
their product existed


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References


Kottler, P. 1997. Maajemen Pemasaran, Edisi Revisi, Jilid I. Jakarta: Penerbit PT

Prenhallindo.

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Stanton, WJ.1994 Fundamentals of Marketing. Edisi 10, New York: Mc Graw Hill.


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ISSN 2442-4536 (Media Online) | ISSN 1979-9268 (Media Cetak)
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