PENERAPAN MANAJEMEN PEMASARAN PT. RITA RITELINDO PURWOKERTO DALAM MENGHADAPI PERKEMBANGAN EKONOMI GLOBAL

Pikir Wisnu Wijayanto

Abstract


The purposes of this research are to know the implementation of marketing
strategies at Rita Ritelindo I'urwokerto Company and thi anticipation offacing thb
economic global development. The research method used was the interview and
obsemation, The research conducted tn some business unit in order to lrnow the real
condrtion and implementation progress in each unit. Based on the research's result
and data analysis, it can be concluded that Rita Ritelindo Purwokerto Company has
done some marketing stategies in
facing
the development of economic global such as
being pro active to the customers, analyse the market condition, make the best of
roles and resources
function
properties, arrange oriented sftategies, in every
business units, and do promotion elfectively


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ISSN 2442-4536 (Media Online) | ISSN 1979-9268 (Media Cetak)
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