PENGARUH HARGA JUAL, PROMOSI DAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PP. SETIA KAWAN DI PURWOKERTO

Pikir Wisnu Wijayanto

Abstract


The purposes of this research area to know the influence of selling price has
the most influence to the selling volume in Setia Kawan Plastic Company Purwokerto.
The research method that is used is study case with double linier regression analysis
tools and elasticity coefficient. For testing the first hypothesis that said the price selling,
promotion, and distribution have the meaning influence to selling volume is used double
linear price has the most influence to selling volume is compared with promotion and
distribution, is used elasticity analysis. Based on the research’s result and data analysis,
it can be concluded that selling price variable, promotion, and distribution have the
meaning influence to selling volume in Setia Kawan Plastic Company Purwokerto.


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ISSN 2442-4536 (Media Online) | ISSN 1979-9268 (Media Cetak)
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