PENGARUH PROMOTIONAL MIX PADA PENINGKATAN VOLUME PENJUALAN KOSMETIKA SKIVA PT. COSMOLAB PRIMA DI PURWOKERTO

Lusi Suwandari

Abstract


The objective of the study is to examine the effect of variables promotional mix
(advertising, sales promotion and personal selling) to increase sale volume. The
entrepreneur or producer will get aid on introducing and explaining their goods and
services usage. Promotion can be recognizing market by investigating what is bought by
consumer. The hipotesis of the research is the higher cost promotion is the higher
production. The result and data used analysis of regresi and correlation revealed two
important findings. Firstly, the advertising, sales promotion and personal selling were
significantly it have positive and high correlation to increase sale volume. Secondly,
advertising is most having an effect on variable to sale volume than sales promotion and
personal selling.


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References


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ISSN 2442-4536 (Media Online) | ISSN 1979-9268 (Media Cetak)
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